Learning Path for the Digital Marketing Curriculum
Module 1: Introduction to Digital Marketing
- Explore the evolution and key concepts.
- Understand digital marketing strategies and laws.
- Gain insights into SEM, SEO, PC, and social media.
Module 2: Mastering SEO
- Learn SEO basics and on-page/of-page optimization.
- Conduct practical projects on Google PC and FB/Insta campaigns.
Module 3: Digital Display and Video Advertising
- Explore online display ads, video formats, and targeting.
- Understand the business value of video advertising.
- Dive into campaign planning, optimization, and creative formats.
Module 4: Google Marketing Platform (GMP) & Analytics
- Configure goals, explore bounce rates, and leverage GMP suite.
- Master standard reporting, audience targeting, and real-time reporting.
- Engage in mini-class projects using GMP.
Module 5: Social Media Marketing
- Dep dive into social media concepts and comparative analysis.
- Learn platform-specific strategies for Twitter, LinkedIn, Facebook, and Instagram.
- Utilize Al tools like ChatGPT for content refinement.
Module 6: Mobile Marketing
- Understand opportunities, risks, and SMS strategies.
- Explore mobile advertising, app decisions, and proximity marketing.
- Learn to leverage social media channels in mobile marketing.
Module 7: Email Marketing
- Master Mailchimp, HubSpot, and Convertkit for effective email campaigns.
- Dive into email design, segmentation, and split testing.
- Implement practical projects in email campaign management.
Module 8: Video/Content Marketing
- Create high-quality content using tools like You Tube Studio and C Canva.
- Understand influencer marketing and the video content marketing funnel.
- Analyse case studies on branding through video marketing.
Module 9: Chat GPT and Essential Al Tools
- Learn about ChatGPT architecture and applications.
- Explore natural language understanding, sentiment analysis, and language translation.
- Deploy ChatGPT models in practical scenarios.
Module 10: Content Writing
- Understand the essentials of content writing.
- Craft compelling headlines and introductions.
- Develop content for different platforms and formats.
Capstone Project
- Apply acquired skills to an industry-standard project, demonstrating proficiency in digital marketing strategies.
Certifications:
- Engage in HubSpot and Google certification sessions to validate expertise in SEO, Social Media Marketing, and Email Marketing.
Soft Skills and Additional Lectures:
- Participate in mock interviews and corporate training sessions.
- Gain insights into freelancing opportunities and industry overviews.
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