Learning Path for the Digital Marketing Curriculum

Module 1: Introduction to Digital Marketing
  • Explore the evolution and key concepts.
  • Understand digital marketing strategies and laws.
  • Gain insights into SEM, SEO, PC, and social media.
Module 2: Mastering SEO
  • Learn SEO basics and on-page/of-page optimization.
  • Conduct practical projects on Google PC and FB/Insta campaigns.
Module 3: Digital Display and Video Advertising
  • Explore online display ads, video formats, and targeting.
  • Understand the business value of video advertising.
  • Dive into campaign planning, optimization, and creative formats.
Module 4: Google Marketing Platform (GMP) & Analytics
  • Configure goals, explore bounce rates, and leverage GMP suite.
  • Master standard reporting, audience targeting, and real-time reporting.
  • Engage in mini-class projects using GMP.
Module 5: Social Media Marketing
  • Dep dive into social media concepts and comparative analysis.
  • Learn platform-specific strategies for Twitter, LinkedIn, Facebook, and Instagram.
  • Utilize Al tools like ChatGPT for content refinement.
Module 6: Mobile Marketing
  • Understand opportunities, risks, and SMS strategies.
  • Explore mobile advertising, app decisions, and proximity marketing.
  • Learn to leverage social media channels in mobile marketing.
Module 7: Email Marketing
  • Master Mailchimp, HubSpot, and Convertkit for effective email campaigns.
  • Dive into email design, segmentation, and split testing.
  • Implement practical projects in email campaign management.
Module 8: Video/Content Marketing
  • Create high-quality content using tools like You Tube Studio and C Canva.
  • Understand influencer marketing and the video content marketing funnel.
  • Analyse case studies on branding through video marketing.
Module 9: Chat GPT and Essential Al Tools
  • Learn about ChatGPT architecture and applications.
  • Explore natural language understanding, sentiment analysis, and language translation.
  • Deploy ChatGPT models in practical scenarios.
Module 10: Content Writing
  • Understand the essentials of content writing.
  • Craft compelling headlines and introductions.
  • Develop content for different platforms and formats.
Capstone Project
  • Apply acquired skills to an industry-standard project, demonstrating proficiency in digital marketing strategies.
  • Engage in HubSpot and Google certification sessions to validate expertise in SEO, Social Media Marketing, and Email Marketing.
Soft Skills and Additional Lectures:
  • Participate in mock interviews and corporate training sessions.
  • Gain insights into freelancing opportunities and industry overviews.