Marketing in the Age of Digitalization and Disruption on 12th August, 2021

The Department of Marketing and IB, Ramaiah Institute of Management, Bangalore is organizing a one-day International Virtual Marketing Conference – RIM MarC 2021, themed Marketing in the Age of Digitalization and Disruption on 12th August, 2021.

Marketing, whether traditional or digital, is facing disruption due to various forces affecting the market, the most recent being the pandemic. This scenario has thrown many challenges to marketing professionals. Data-driven marketing activities with the usage of technology have opened avenues that did not exist in the pre-digital age.

This conference aims to explore the enormous potential of data-driven digital marketing to handle large-scale disruptions that not only affect marketing but also the whole economic landscape of the world.

We invite papers from the management and marketing community on this broad and topical theme which includes customer relationship management, advertising and branding, marketing channels, retailing issues, sports and arts marketing, event tourism and hospitality marketing, digital and social media marketing and consumer behaviour.

Besides research papers (empirical/conceptual), we also invite case studies, posters and participation (without paper) by attendees. Selected papers will be published in our Peer-Reviewed Research journal ‘M.S. Ramaiah Management Review' (ISSN - 0975 - 7988).

Kindly submit your paper at the earliest to

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Contact Details:

Dr. Swati Basu Ghose (Conference Lead) 

Mb: +91 98451 25064

Prof. Niharika Mishra (Conference Convener) 

Mb: +91 98444 01333

Prof. Arul Jyothi (Conference Coordinator) 

Mb: +91 99646 64774

Prof. Lakshmi Kannan (Conference Coordinator) 

Mb: +91 98866 51977

Prof. Anupama Shah (Conference Coordinator) 

Mb: +91 98451 00862