PGPDM (Post Graduate Program in Digital Marketing )

In today's fast-paced business environment, corporations require their employees to possess advanced management skills to stay ahead of the competition. The Post Graduate Program in Management for Working Professionals is designed to equip working professionals with the latest management practices and specialized knowledge to achieve their career goals. The program offers flexibility, an industry-relevant curriculum, and an opportunity to network with other professionals. It is an ideal program for those who want to advance their career and gain a competitive edge in the market.

Overview of Executive Education

Learning Digital marketing is not an option anymore.

Digital marketing has become an essential part of the modern business landscape. With the rise of technology and the internet, businesses of all sizes and industries must have a strong online presence to stay competitive. As a result, there is a growing demand for professionals who can create and implement effective digital marketing strategies.

Program Overview

One of the primary benefits of a digital marketing course at MSRIM is that it provides a comprehensive overview of the different areas of digital marketing. By gaining a broad understanding of topics, individuals can develop a well-rounded skill set and choose a specialisation that aligns with their interests and career goals.

An online digital marketing course at MSRIM can provide individuals with the skills and knowledge needed to succeed in this rapidly-evolving field. Whether you want to start a career in digital marketing or enhance your existing skills, a digital marketing course can help you achieve your goals. This course at MSRIM provides hands-on experience and practical skills. Digital marketing courses at MSRIM offer opportunities to work on real-world projects or simulations, allowing individuals to apply what they have learned in a realistic setting. Additionally, Digital Marketing courses include interactive learning activities such as quizzes, case studies, and discussions, which can help individuals reinforce their knowledge and develop critical thinking skills.

Digital marketing courses at MSRIM are also highly flexible and accessible. Many courses are offered in a hybrid mode (online and offline), making it easy for individuals to fit their studies around their existing commitments. Online courses are also often self-paced, allowing individuals to learn at their speed and review course materials as needed.

Finally, a digital marketing course at MSRIM can provide individuals with valuable networking opportunities. Many courses include a community or forum where individuals can connect with other learners, share ideas, and collaborate on projects. Additionally, some courses offer access to industry professionals or guest speakers who can provide insights and advice on succeeding in the digital marketing field.

The digital marketing course at MSRIM provides individuals with a comprehensive understanding of the different areas of digital marketing, as well as hands-on experience, practical skills, flexibility, and networking opportunities. By completing a digital marketing course, individuals can gain the skills and knowledge needed to succeed in this exciting and rapidly-evolving field.

Program Objectives

• Develop a comprehensive understanding of the digital marketing landscape, including current trends and best practices and how they can be applied to achieve business objectives.
• Learn how to develop and implement effective digital marketing strategies that align with business goals and maximise ROI.
• Gain hands-on experience using various digital marketing tools and platforms.
• Understand how to analyse data and use metrics to measure the success of digital marketing campaigns and make data-driven decisions to optimise future campaigns.
• Learn how to integrate digital marketing into broader marketing and communication strategies and collaborate effectively with other teams and stakeholders to achieve organisational objectives.

Program Highlights

• 100+ Pre-Recorded Videos For Self-paced Learning from top ISB Faculty
• 20+ Assignments & Quizzes
• 20+ Digital Marketing tools
• 10+ Demos & Walk-throughs
• 10+ Industry Certifications
• 10+ Case Studies
• 10+ Sessions with Industry Practitioners (online + offline)
• 1 Live Capstone Project

Program Outcomes

• Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer.
• Increase ROI, customer lifetime value and firm profitability aligned with business goals.
• Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads.
• Plan and implement search engine and social media campaigns in simulated environments.
• Learn how to optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation.
• Maximise reach, engagement and conversions with optimised paid campaigns.
• Measure, analyse and optimise campaigns using in-demand metrics and best practices.
• Develop high-impact advertising strategies on social media using content that you will plan, create, and promote.
• Build frameworks for the successful planning and execution of campaign strategies.

Value Proposition

This immersive 26-week online program provides a comprehensive overview of digital marketing, in-demand tools, and an up-to-date skill set to stay ahead of your peers. It is the perfect time to learn the skills that offer the most commercial impact for businesses.

This program is for you if you:

• Want to learn integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns.
• Want to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies.
• Are seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion.