Managing Brands as Strategic Assets


The Department of Marketing & IB is happy to announce a guest lecture on Brand Equity by Mr. Siddhartha Goutam. Mr. Siddhartha leads the Brand Audit & Valuation Practice at EQUiTOR Value Advisory Private Limited, the erstwhile Indian partner of Interbrand and is involved in putting a financial value to brands and identifying the myriad ways in which brands create disruptive value for a business.

We welcome Mr. Siddhartha Gautam to our guest lecture series.

(Please tag Mr. Siddhartha's LinkedIn id -