Arul Jyothi M

Assistant Professor


Ext: 159

About the Faculty

Prof.Arul Jyothi is an Asst. Professor in the area of Marketing and has 12 years of Teaching experience. She has completed her MPhil in HR from Sri Venkateshwara University Tirupathi & MBA in Marketing & HR at Sambram Academy of Management. Currently she is Pursing PhD in the area of Retail Sector. She has Presented and published research papers in various National and International conferences and journals respectively.

Area of Research

Retail sector - Consumer psychology


Assistant Professor, Ramaiah Institute of Management Bangalore

Awards & Recognitions

  • She has represented Karnataka team and participated at National level table tennis tournaments.
  • Winner of Dasara sports meet in the yr 2002 and 2003. Gold medal winner at M S Ramaiah state ranking TT tournament in the cadre NMD yr 1999. In the yr 2012 she was recognized for her outstanding contribution in the field of sports for Bangalore north and was awarded “Kempegowda state Award” by the government of Karnataka.


Journal Publications
  • Women Security Challenges in App Based Taxies “Published in National Proceeding s - Ramaiah Institute of Management with ISBN – 978- 93-86891,2019
  • Impact of online retailing on organized retail outlet with reference to big basket.” Published in ( with ISSN - 2456-205X, IMPACT FACTOR:3.657 Ref No: AIJRRR, September -2017 ONLINE JOURNAL Date: 05/09/2017
  • A study on E-Commerce – with special reference to online shopping in Bangalore”, SRM Research Review |Vol 2|No 1|March 2016 ISSN: 0952-4959
  • Assessing of private label in retail sector”, Primax International Journal of Commerce & Management Research |Vol 2|issue 2|Sept 2014 ISSN: 2321-3604 Impact Factor: 2.315
  • Online Retailing: A Challenging Threat for Organized Outlets”, IBR Journal homepage:, IFRSA Business Review |Vol 4|issue 2|June 2014 ISSN (Online): 2249-5444 Impact Factor: 2.545
  • Jewellery Branding: A new trend" International Journal of Business and Administration Research Review (IJBARR) ISSN(print) 2348 – 0653 ISSN (online) -2347-856X, Impact factor: 1.314
  • Impact of organized retailing on the unorganized sector with reference to food and grocery segment” in the book titled “Innovative pedagogy in business and management education”, 10th October 2009, ISBN 978-81-84885217, pg 318 - 329 Edited by Jain University
  • Management practices for environmental sustainability- in rural and agro business” in the book titled “Management practices for environmental sustainability”, 2011, ISBN 978-98-80627-23-6, pg 73-78 Edited by Annamalai University
  • Opportunity for global companies in India with special reference to Retail Sector – A conceptual Study in the book titled “Changing Global Dynamics & Business opportunities in India” ,2011, ISBN 978-81-909372-0-7, pg 49-60 by ABBS
  • Indian Business History once upon a time to philanthropic side” in the book titled History of Indian Business, ISBN 978-81-909372-1-4, Pg 93 by ABBS

Book Publication:

  • Authored HRM Text book Published by Himalaya Publishing House, First Edition ISBN – 978-93-5097-636-4, 2015
  • Authored Managerial Research Methods text book published by Himalaya Publishing House, ISBN 978-93-5202-475-9 2012


National Conference
  • National conference on Ancient Sciences, Archaeology and History of Indian Business organized by Acharya‘s Bangalore B-School jointly organized by department of Archaeology, Museums and Heritage: 24th & 25th March 2012. Presented paper titled – “Indian Business History – Once upon a time to philanthropic side”
  • National conference on “contemporary issues and challenges in corporate excellence” organized by Nagarjuna college of Engineering and Technology: 31st March 2012. Presented paper titled – “contemporary issues and challenges in corporate excellence with special reference to retail marketing”
  • National conference on “Emerging Dimension in Marketing” organized by Saintgits Institute of Management, Kerala: 22 – 23rd November 2012. Presented paper titled – “Assessing of Private Label in retail sector – A comparative study”
  • National conference on Challenges, Opportunities & Emerging Trends for Marketing organized by Periyar Maniammai University: 11th & 12th Nov 2011. Presented paper titled – “Emerging Trends in Retailing Sector with special reference to Super Markets – A Conceptual Study”
International Conference
  • 60TH All India commerce conference organized by Osmania University: 27th – 29th Dec.2007. Presented paper titled – Retailing Perspective: Challenges and opportunity
  • 66th All India Commerce Conference and national seminar on Inclusive Growth and Sustainability – Role of Commerce Education in India: 5th and 7th December 2013 at Bangalore University. Presented paper titled – “Entrepreneurship an Emerging Issues in Business Education”
  • International conference on Business opportunities in Emerging Asia organized by Acharya‘s Bangalore B-School: 22nd & 23rd   Aug 2012 at Colombo, Srilanka Presented paper titled – “Indian Consumer and modern retail formats – Issues and Challenges”
  • International conference on Competency Building Strategies in Business & Technology for Sustainable Development organized by Sai Ram Institute Of Management Studies in Association With Asia Management Science Association: 22nd & 23rd Sep 2011 Presented paper titled – “Competency Building Strategy & Technology for Sustainable Development – A way towards Rural Market”
  • International conference on changing global dynamics & business opportunities in India organized by Acharya Bangalore B-School: 29nd & 30th Sep 2011. Presented paper titled – “opportunity for global companies in India with special reference to Retail Sector – A conceptual Study
  • International conference on Innovative Pedagogy in Business & Management Education organized by Jain University in association with LA TROBE University, Australia: 10th Oct 2009. Presented paper titled – “Impact of organized retailing on the unorganized sector”
  • International conference on WTO, India, & Trade Strategy organized by  IIM-Kozhikode: 26- 27 December 2008. Presented paper titled – “The effects of TRIPS on pharmaceutical industry”


Resource Person
  • Resource person for orientation program “Management Research Methodology”- New syllabus of Bangalore University in collaboration with CBSM held at AIMS Peenya on 12th February 2015
  • Resource person for Recruitment trends in today’s corporate” at Sri Vidya Institute of technology” on 30th July 2014 
  • Resource person for “Research methodology basic” two day workshops at AIMS Peenya on 20th August 2013