International Virtual Marketing Conference – RIM MarC 2021: Marketing in the Age of Digitalization and Disruption on 12th August, 2021

The Department of Marketing and IB, Ramaiah Institute of Management, Bangalore is organizing a one-day International Virtual Marketing Conference – RIM MarC 2021, themed Marketing in the Age of Digitalization and Disruption on 12th August, 2021.

Marketing, whether traditional or digital, is facing disruption due to various forces affecting the market, the most recent being the pandemic. This scenario has thrown many challenges to marketing professionals. Data-driven marketing activities with the usage of technology have opened avenues that did not exist in the pre-digital age.

This conference aims to explore the enormous potential of data-driven digital marketing to handle large-scale disruptions that not only affect marketing but also the whole economic landscape of the world.

We invite papers from the management and marketing community on this broad and topical theme which includes customer relationship management, advertising and branding, marketing channels, retailing issues, sports and arts marketing, event tourism and hospitality marketing, digital and social media marketing and consumer behaviour.

Besides research papers (empirical/conceptual), we also invite case studies, posters and participation (without paper) by attendees. Selected papers will be published in our Peer-Reviewed Research journal ‘M.S. Ramaiah Management Review' (ISSN - 0975 - 7988).

Kindly submit your paper at the earliest to

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Contact Details:

Dr. Swati Basu Ghose (Conference Lead) 

Mb: +91 98451 25064

Prof. Niharika Mishra (Conference Convener) 

Mb: +91 98444 01333

Prof. Arul Jyothi (Conference Coordinator) 

Mb: +91 99646 64774

Prof. Lakshmi Kannan (Conference Coordinator) 

Mb: +91 98866 51977

Prof. Anupama Shah (Conference Coordinator) 

Mb: +91 98451 00862


HR International Conference (Virtual) on " WORKFORCE MANAGEMENT TRENDS" 9th APRIL, 2021(FRIDAY)

The changing work dynamics during COVID-19 pandemic demands workforce management to operate more efficiently and effectively. Due to the increase in diversity and technological advancements,  newer challenges have emerged and organizations have witnessed a shift in Workforce Management. 

Several technological interventions are being developed to facilitate organizations to manage employees working  in various capacities. In the years to come, organizations will be required to evolve and adapt to these trends for better workforce management. 

The purpose of the aforesaid Conference is to provide a forum for  academicians, corporate leaders, management research scholars & students to deliberate

and disseminate the management theories, concepts, models and research  related to  trends in workforce management.

Selected  papers will be published in our Peer-Reviewed Research journal ‘M.S. Ramaiah Management Review' (ISSN - 0975 - 7988). The authors of   selected papers may also opt to publish in UGC Approved Care  Listed Journal.

Click here for Brochure

Click here for Author Guidelines

Click here for Registration

Conference Convener

  • Dr. Bhanumathi. P

           Mb: 8050886607


  • Prof. Yashaswini Murthy. B

           Mb: 9986520131


  • Prof. Megha. B

           Mb: 9900162035




Alumni Webinar on November 28th 2020

Alumni Webinar Series, Mr Aakash Mitra, Alumnus of 2013-15 batch, will be sharing his thoughts on  Digital Advertising. With the rise in the profile of digital during the COVID and post COVID era, this is a fast growing and increasingly important tool for companies and brands. 
Aakash Mitra is an enthusiast learner with 5 years of industry experience in e-commerce & digital advertising. Currently part of Amazon IN advertising team handling client portfolio of large offline brands, he is also part of new product development and adoption in India marketplace. Aakash has also been a part of start up which gave him understanding of e-commerce space and scope of industry.
Contact Details:

Email ID:


Alumni Webinar on July 25th 2020:

As a part of the ongoing Alumni Webinar Series, the Institute is pleased to inform you all that Ms Neha Kumari's webinar has been scheduled on 19th September(Saturday) from 3.00 pm to 4.00 pm.  She will be addressing the students on "INNOVATION AND TRAINING". She will be conducting it in the form of a workshop.

Ms Neha is an alumnus of RIM of the 2008-2010 batch, and she is currently working with ZIVAME as T&D Manager. She has earned many accolades in her professional career and is a seasoned trainer.


Conference on “Global Deceleration: Emergence of New Economy” held on 27th August, 2020

A one-day Virtual Conference organized by Ramaiah Institute of Management on 27th August, 2020 on the theme “Global Deceleration: Emergence of New Economy” provided a platform to research scholars, academicians and industry practitioners to share their insights and deliberate on various global economic challenges and opportunities, post the pandemic and growth of the new economy. The Chief Guest, Mr. B. Ravi Shankar, Director, Intaint, delivered the keynote address. This was followed by the plenary session that witnessed three eminent personalities Mr. Sudhir Madhugiri, Executive Partner, Gartner, Mr. Shankar Subramanian, VP & Chief Risk Officer, Cholamandalam Investment and Finance Co Ltd. and Mr. Jitender Chauhan, Sr. Vice President, 99 acres. Com gave valuable insights from their vast knowledge and experience. The technical session with parallel tracks involving paper presentations were chaired by Dr. Shwetmala Kashyap & Dr. H Muralidharan; Dr. Chaya Bagrecha & Dr. Gururaj Urs; Dr. H Nagraj & Dr. Savitha Rani Ramachandran; and Dr. Satyanarayana & Dr. Triveni P. The papers were presented on various topics ranging from Athma Nirbhar Bharat, Structural Damages in MSMEs and strategic way forward, stock market volatility, consumer expectation from telecom and internet service providers, brand sustainability, native advertisement, advertisement influence in the context of IPL, employee emotional intelligence, crisis management in real estate sector, pandemic impact on pharmaceutical sector, entrepreneurial models among many others. The Conference provided a platform for synergetic interaction among academicians and practitioners to devise strategies to propel the economy towards better prospects.



Alumni Webinar on July 25th 2020:

As a part of the Alumni Webinar Series, Mr. Anirudh Tiwari, Alumnus of 10-12 batch, will be sharing his thoughts on POSITIONING YOURSELF IN THIS ‘NEW NORMAL'. In these tough times, it is imperative to keep oneself relevant and positioned as 'that' resource which an organization can hire with a drop of a hat. Thus, it is important to learn to be positioned as ‘that’ person.

He is currently working as Manager - Corporate Real Estate Solutions at CapitaLand India.


Alumni Webinar held on July 04th 2020:

Ramaiah Institute of Management is hosting a series of webinars by connecting with its alumni who are working  in various capacities in the industry. The Institute invites Alumni to get connected and share their expertise and knowledge with students/ Faculty and industry professionals. 


Webinar Series 2020

Ramaiah Institute of Management invites you to a series of webinars on contemporary management issues. The webinars commence from 1st June 2020 and end on 23rd June 2020.

The webinars will be on a diverse set of areas across every field of management. They will be for a period of 45 minutes and will include a Q & A session of 10 minutes. The morning session begins at 11:00 am and the afternoon session begins at 2:30 pm.



Conferences Conducted

Year Theme of Conference 
2019-20 International Conference on the Applications of Digital Information and Web Technologies (ICADIWT  2019)
2018-19 National Conference on 'Indian Economy - Current Issues, Opportunities and Challenges'
2018-19 ' Future of Boards: The Emerging Challenges of Corporate Governance' Jointly hosted by Florida International University(FIU),Miami, Indian Institute of Management, Bengaluru and MSRIM at  Indian Institute of Management, Bengaluru
2017-18 International Conference on 'Emerging Trends in Management'
2017-18 National Conference on 'Strategic Decision Making - The Role of Business Analytics'
2016-17 National Conference on 'Digital India - Problems and Prospects'



Digital India

Indian Economy

Emerging Trends

Future of Boards – IIM Bangalore



Symposium on Industry 4.0: New Paradigms in Management was held on 28th February 2019 by following resource persons from Industry:

  • Mr. Manish Jain, Global Head - Training and Knowledge Management, Moody's Analytics Knowledge Services
  • Mr.PratapHegde, Managing Director Rane t4u Private Limited
  • Shrikant Bhat, PhD., Senior Principal Scientist, Indian Corporate Research Centre, ABB Ability Innovation Centre
  • Dr Augustus G S Azariah, Associate Director - Human Resources, IBM India
  • Ms.Anupama Shah, Independent Marketing Consultant & former Group Product Manager, Himalaya Drug   Company